"Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling," he said. Bob Bakish, President and CEO, ViacomCBS announced the rebranding in September 2020.
ViacomCBS is proving to be a major player in the streaming market with its branding change. Plus, it gives new eyes watching the Super Bowl a chance to see that CBS All Access has been rebranded to Paramount+. It's a bizarre ad, but that's exactly what it's supposed to be.
Isn't it glorious?" From there, a dance party begins with all of the connected characters in one place, sorta-kinda dancing to SpongeBob SquarePants, but only the creepy girl from The Ring really seems to be into it. In the commercial, Gayle King throws up her and hands and states, "I'm going home," but Patrick Stewart reminds her, "Oh, silly goose, you are home - we live here now on Mount Paramount.
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